Share a Coke
Share a Coke 2025 was a multifaceted relaunch of the original campaign from a decade ago, this time focusing on Sharing a Coke not just from one individual to another but sharing amongst friends. I led the art direction of immersive digital component of the campaign, where users could make memories together, gather the squad mini game, customize a can for friend, all while collecting points along the way to win prizes.
