Magnum Ice Cream
Magnum Ice Cream for their 2023 campaign while every other brand was attempting to bring people into the Metaverse, Magnum was intent on pulling people out with their Magnum Goggles to enjoy their ice cream into the real-world. I led the art direction for the immersive component of the campaign including a multitude of character VR goggles, as well as microsite design, integration into points reward system, and sharable social lead out.
